The idea for Pelouse came to me during a week in 2019 on Formentera, the stunning island just south of Ibiza. Having spent years working as an artist, I wanted to bring the joy and freedom I had found in that arena to the Mediterranean beach lifestyle which had always brought me the greatest happiness. Colour, beauty and functionality are integral to the brand with each product designed to be as at home in the city as on a boat in Paxos. The oceans today are facing crucial challenges which have the potential to effect the destiny of the entire planet, and knowing how much they have given me, I felt it right to pledge 10% of the profits made from Pelouse to marine conservation charities. 

 

 

Here’s to the sea! 

 

James x